Wegmans announced yesterday that starting April 24, that they will no longer be printing weekly ads. Instead, they will be printing an ad about twice monthly. According to Wegmans, this is due to their new consistent low prices on 40 Wegmans products which makes printing a new ad every week redundant. They promise to reinvest the money saved in printing costs in their customers by keeping prices low and mailing coupons directly their customers. To read the full press release, click here.
We will all have to watch and see how this change shapes up for our wallets in Rochester. As a sale shopper, I have to say I'm more than a little skeptical. Let me know what you think!